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Wal-Mart will begin airing programming produced together with TV One - a new cable network that targets African American adults - on the Wal-Mart Television Network that reaches shoppers in 2,850 Wal-Mart stores nationwide, Mediapost reports. This comes just a few months after bloggers blasted the retail giant for producing search results in a way that seemed racist against African Americans.
More recently, Wal-Mart is being blogged about for breaking the word of mouth ethics code by recruiting bloggers to write about the company and feeding them copy, without first ensuring that those bloggers would be transparent in attributing where, exactly, the copy was coming from.
The Selig Center for Economic Growth at the University of Georgia found that African American buying power reached $761 billion in 2005.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
