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Wal-Mart will begin airing programming produced together with TV One - a new cable network that targets African American adults - on the Wal-Mart Television Network that reaches shoppers in 2,850 Wal-Mart stores nationwide, Mediapost reports. This comes just a few months after bloggers blasted the retail giant for producing search results in a way that seemed racist against African Americans.
More recently, Wal-Mart is being blogged about for breaking the word of mouth ethics code by recruiting bloggers to write about the company and feeding them copy, without first ensuring that those bloggers would be transparent in attributing where, exactly, the copy was coming from.
The Selig Center for Economic Growth at the University of Georgia found that African American buying power reached $761 billion in 2005.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
