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Wal-Mart will begin airing programming produced together with TV One - a new cable network that targets African American adults - on the Wal-Mart Television Network that reaches shoppers in 2,850 Wal-Mart stores nationwide, Mediapost reports. This comes just a few months after bloggers blasted the retail giant for producing search results in a way that seemed racist against African Americans.
More recently, Wal-Mart is being blogged about for breaking the word of mouth ethics code by recruiting bloggers to write about the company and feeding them copy, without first ensuring that those bloggers would be transparent in attributing where, exactly, the copy was coming from.
The Selig Center for Economic Growth at the University of Georgia found that African American buying power reached $761 billion in 2005.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
