»

‘Absolute Explosion’ of New Media Pushes Seattle Newspaper to Close

As the three-year-old legal dispute between the Seattle Times and the Seattle Post-Intelligencer comes to an end, a number of credible sources have been circulating talk relating to the closure of Washington’s oldest morning newspaper, the Seattle P-I, writes The Stranger. Beyond the members of Seattle’s Committee for a Two-Newspaper Town and the 200 union newspaper employees who would lose their jobs if the P-I closes, no one is really upset, the article claims.

The Times filed suit in 2003 against the P-I in hopes of ending the Joint Operating Agreement (JOA) between the two papers - which allows the two newsrooms shared access to printing, distribution, and ad-sales operations. Since then, the P-I’s circulation has fallen 15 percent to 133,000, while the Times has an estimated 216,000 daily readers.

“If you just look at the picture of these big newspapers it’s just, ‘Oh, woe is us, this industry is dying, bad,’” says Daniel Gross, a financial analysts and writer for Slate and the New York Times. However, the “absolute explosion” of other types of media brings news to the Seattle area through more blogs devoted to local news and politics, two alternative weeklies, and more glossy magazines focused on city life.

Professor John McManus of San Jose State University’s School of Journalism foresees more paperless newspapers. This is a possible move for P-I, as talk has spread that the paper may leap directly to web as the nation’s first major daily published exclusively on the internet. However, the company has not disclosed any formal discussion of its future plans.

Radio read more like this »

Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend

Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…

Print read more like this »

Britney’s Glamour Cover to Run on International Editions

Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.

Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…

Outdoor read more like this »

Titan Signs New Transit Deal

Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.

The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…

Television read more like this »

Publicis Purchases Asia Shop, W&K Communications

Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.

W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.

Other recent Publicis…

Interactive read more like this »

Cyber Monday Shoppers Use Search for Different Reasons

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance…

Direct read more like this »

U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

MARKETING JOBS
advertisement