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Fox’s My Network TV picked up six more affiliates yesterday, increasing its U.S. distribution to 45 percent, Broadcasting & Cable writes.
The network has gained two Meredith Broadcasting stations - WB affiliate KSMO Missouri and KPDX in Oregon - as well as UPN affiliate out of St. Louis, WRBU; Venture Technologies Group’s WNYA in New York; QueenB Television’s WKBT in Wisconsin; and Television Wisconsin’s WISC in Madison.
To date, My Network TV - which will launch September 5, the same day as rival startup The CW - has affiliates in 38 markets, including 18 of the 30 top markets. As of the beginning of the week, CW was claiming coverage in 54 percent of the U.S.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
