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At Nickelodeon’s 2006-2007 upfront yesterday, the kids cable network released a new round of shows, several of which are for the linear channel and stem from programs that originated on emerging platforms - such as video games, the channel’s broadband site, TurboNick, and podcasts, writes Broadcasting & Cable.
“We are in a digital era for kids, and our mission, obviously, is to keep up with kids, so we want to put our content on all the platforms they’re looking for,” says Cyma Zarghami, Nickelodeon and MTVN Kids and Family Group president.
Nick went into the upfront with one-third of its deals completed due to multi-year contracts with key movie studios, food companies and toy manufacturers. Adult advertising on the cable network has risen, as advertisers capitalize on the co-viewing of kids and parents.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
