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The licensing agreement between NASCAR and the city of Charlotte denies a corporate sponsor the ability to fund the new $107.5 million NASCAR Hall of Fame. Charlotte - which will build and pay for the hall going up in the city’s downtown by 2009 - will pay NASCAR for the rights to put its name on the door, hoping NASCAR’s historically loyal fans will boost city tourism, writes The Charlotte Observer.
“We didn’t want to have a particular corporate name on it, because we wanted the purity of the NASCAR name,” said Tim Newman, head of the Charlotte Regional Visitors Authority, the future owner and operator of the Hall of Fame.
NASCAR has agreed to only take royalties for the use of its name if it would not cause the hall to loose money. Officials estimate that the first-year royalties and other payments will amount to $1.8 million.
Atlanta, Daytona Beach, Kansas City, and Richmond, Va., couldn’t compete with Charlotte’s bid for the hall - which was complete with billboards bragging: “Racing was built here. Racing belongs here.” Though some opposed the deal, Governor Mike Easley and city tourism officials - who will raise the county’s hotel tax 2 percentage points to help fund the project - say the hall is crucial to Charlotte as a destination for tourists.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
