Despite the declining numbers for newspaper circulation, circulation of free newspapers continues to grow, which has traditional publishers worried in both the U.S and Britain, writes Media Life.
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Advertising spending on network TV during the NCAA Men’s Basketball Tournament telecasts from 2000-2005 amounts to more than $2.2 billion, surpassing the gross ad spending during the Super Bowl of $834 million and the World Series of $880 million during the same time period, writes BtoB.
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A March 7 Microsoft memo obtained by Business Week outlines Microsoft’s Windows Live objectives and progress, pointing to an upcoming avalanche of initiatives intended to catch up with Google and Yahoo, including click to call, MarketingVox writes. David Cole, a Microsoft SVP and head of MSN and the Personal Services Group, writes, “Make no mistake, Windows Live is our strategic bet to change the game and win, while we grow and drive revenue with MSN.com.”
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The Hershey Company has announced that for its Take 5 candy bar it is launching a 360-degree marketing campaign that in addition to a full slate of TV commercials will offer in-theater promotions, an extensive sampling program, buzz marketing, online advertising and public relations, MarketingVox reports. The Taste and Believe campaign, created by Arnold Worldwide, is designed to enhance brand awareness and “to challenge all consumers to decide for themselves” by trying it, said John Staffen, Executive Creative Director, Arnold Worldwide.
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Since its launch in 1998, the Family Friendly Programming Forum has received little notice for its work toward influencing the broadcast networks to run more prime time programming suitable for advertisers with brands that target families, but it has continued to forge ahead,writes Broadcasting & Cable.
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The announcement that cigarette sales have hit a 55-year low comes as no surprise to tobacco companies and their opponents, after a history of tobacco settlements and recent laws banning smoking in some areas. However, tobacco companies - which can outspend antitobacco groups - may be winning the marketing wars, writes the New York Times.
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According to an ExactTarget study to be released this week, the bigger the email list, the lower the open and click-through rates, reports Internet Retailer (via MarketingVox). Lists with 100,000 or more names had an average open rate of 18.2 percent and click-though of 3.6 percent. Those with 101-1,000 names had an open rate of 42.1 percent and click-through rate of 6.8 percent.
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Yamato Holdings Co. signed with DHL Global Mail (Japan) K.K. - a Deutsche Post World Net group - to create a direct marketing joint venture in Tokyo, on April 3, reports TMC Net.
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CBS has narrowed its list of candidates for its media review to three, including Interpublic Group’s Initiative, Omnicom Group’s OMD and incumbent Aegis Group’s Carat, writes Adweek.
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The Channel One program - a public affairs program that reaches 350,000 U.S. schools daily - airs 10 minutes of public affairs and news and two minutes of commercials or public service announcements. A study released in the new issue of Pediatrics magazine stated that most students surveyed recalled the ads over the programming, Mediaweek writes.
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Clear Channel’s request for proposals for a new, state of the art electronic radio audience measurement system has been further narrowed, from seven to three candidates, Mediapost reports. The three, Arbitron, Mediamark Research Inc., and Media Audit, all use passive, portable measurement systems, and will be invited to present their systems in more depth later this month. Evaluation is planned to begin this spring.
CBS's New AdventuresFor the first time in ten years, money in the upfront could flow from cable to broadcast instead of the other way around, thanks to strong viewer buzz over new broadcast network shows, Mediaweek reports. In the last upfront, the networks were “pretty tame” as far as rate increases go, said Elizabeth Herbst-Brady, director of broadcast investment at Starcom - another reason media agencies likely won’t threaten to move ad dollars out of broadcast and into cable as much as in previous years.
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Fate still uncertain forEarly this morning, the Knight Ridder board accepted the McClatchy offer to buy the company for $4.5 billion; McClatchy said it will sell 12 Knight Ridder papers including former flagship San Jose Mercury News as well as the two Philadelphia papers, Editor & Publisher reports.
McClatchy said the 12 papers are located in cities that “do not fit the company’s longstanding acquisition criteria, chiefly involving growing markets.”
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