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CBS has narrowed its list of candidates for its media review to three, including Interpublic Group’s Initiative, Omnicom Group’s OMD and incumbent Aegis Group’s Carat, writes Adweek.
According to TNS Media Intelligence, CBS spends approximately $130 million a year on advertisements, Mediaweek writes.
Final presentations are next week and a decision is expected by the end of March. Cheryl Lodinger, the consultant overseeing the review, did not confirm the finalists but said they “will have an answer in the next couple of weeks.”
The one selected will plan and buy national advertising for cable, TV, radio, print, newspaper magazines and interactive, CBS marketing president George Schweitzer said. Advertising for the company’s local radio stations and TV is not included in the review.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
