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The Channel One program - a public affairs program that reaches 350,000 U.S. schools daily - airs 10 minutes of public affairs and news and two minutes of commercials or public service announcements. A study released in the new issue of Pediatrics magazine stated that most students surveyed recalled the ads over the programming, Mediaweek writes.
“Advocates [for the program] assert that it increases public-affairs knowledge, but critics charge that it garners a captive audience for teen-targeted advertising,” wrote Pediatrics. “Students reported having purchased during the preceding three months an average of 2.5 items advertised on the program.”
Schools receive $30,000 worth of audiovisual equipment in exchange for airing Channel One programming.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
