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Advertising spending on network TV during the NCAA Men’s Basketball Tournament telecasts from 2000-2005 amounts to more than $2.2 billion, surpassing the gross ad spending during the Super Bowl of $834 million and the World Series of $880 million during the same time period, writes BtoB.
An estimated $500 million will be spent on advertising during this year’s NCAA tournament, which begins March 16.
“Among major TV sports, college basketball is unusual,” said Jon Swallen, TNS senior vice president research, in a news release. “Despite a regular season that stretches over three months and features at least one nationally telecast game almost every single day, a majority of the ad revenue is generated during the short post-season. By contrast, college and pro football see most of their national TV ad money during the regular season.”
CBS plans to stream March Madness games online again this year but - unlike last year - consumers can view the games for free thanks to top sponsors such as Dell and Marriott.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
