»
The announcement that cigarette sales have hit a 55-year low comes as no surprise to tobacco companies and their opponents, after a history of tobacco settlements and recent laws banning smoking in some areas. However, tobacco companies - which can outspend antitobacco groups - may be winning the marketing wars, writes the New York Times.
Tobacco companies spent $15.1 billion in 2003 on marketing in the U.S., up from 2002 expenditures of $12.4 billion. Limitations concerning the use of traditional media placed on tobacco companies in a 1998 settlement have companies now using tactics like coupon discounts, direct mail and promotional efforts for its database of smokers.
Pascal Fernandez, vice president of brand management at Philip Morris USA, said customers could receive shopping sprees and clothes by collecting bar codes on cigarette packages.
Tobacco companies have tried to attract customers with product options like shorter cigarettes for shorter smoking breaks. They have tried to go around smoking bans in public areas by creating lounges, which are exempt from the law.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
