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Madison Avenue, in its search for continued relevance, is turning to and investing in search engine marketing, with more and more agencies and parent companies beginning to offer search marketing services internally rather than having clients go to independent specialists, writes the New York Times (via MarketingVox). The latest big agency to enter the search arena is OgilvyOne Worldwide.
OgilvyOne has formed a dedicated unit, NeoSearch@Ogilvy, within Neo@Ogilvy, a global digital and direct-marketing division announced last month. Clients include Allstate, Cisco, I.B.M., Novartis and Sprint Nextel.
NeoSearch@Ogilvy plans to have 300 employees by the end of the year - via internal growth and acquisitions - in Australia, Britain, Canada, China, Germany, India, Japan, Mexico, Singapore and the U.S., among other markets.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
