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CNET Networks sites will be running banner ads that have RSS feeds embedded in them, allowing advertisers to provide updated, current information via the ad units, reports AdWeek (via MarketingVox). CNET will offer the RSS-enabled ads on 15 of its sites for all Interactive Advertising Bureau ad units. E! Entertainment TV is the first advertiser to use the ads.
The E! ads began running Friday on CNET site TV Tome and promote Hollywood coverage from “E! News”; story headlines scroll at the bottom of the ad, and clicking on one opens a window with the story from E! Online.
“A food manufacturer might use this to highlight a different recipe every day,” Laura Froelich, vice-president of marketing innovation at CNET, is quoted as saying. “An apparel maker might use it to highlight fashion seasonally. It’s really only bound by your imagination.”
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
