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Early estimates show that ABC’s Desperate Housewives couldn’t hold up against HBO’s Sunday debut of The Sopranos, writes Media Life.
Housewives - which continues to slip in ratings as the season passes - likely had its lowest-rated episode of the season, averaging an 8.8 overnight rating among viewers 18-49, down from the 9.9 it averaged during the last four episodes.
Housewives may be able to rebound next week, as first-time Sopranos viewers may not return.
Fox’s Free Ride debuted with an unpromising 2.9 overnight rating among viewers 18-49, a 29 percent dip from the 4.1 lead-in earned by Family Guy.
ABC topped the ratings for Sunday among 18-49s with a 7.4 average rating and a share of 18. Fox came in at number two with a 3.8 rating and a 9 share.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
