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Meredith Corporation, publisher of Ladies’ Home Journal and Better Homes and Gardens, has created a unit designed to create video content around its magazine brands, and has hired a syndication veteran - J.R. McCabe, who has worked for Paramount and Universal - to handle sales for the new unit, writes Mediapost. However, the company says it has no specific plans for the unit at this time.
Meredith Video Solutions will function as part of Meredith’s broadcasting division; some possible uses for the new unit could include exploring opportunities in syndication (Meredith has a built-in platform for this with the 14 television stations it owns), bulking up video offerings on its magazine websites, and developing content for video-on-demand platforms. This will give advertisers more ad inventory to choose from, and will give Meredith more things to sell against, according to Meredith spokesman Art Slusark.
The company’s interactive division saw an increase of 80 percent in year-over-year revenues for the first six months of the current fiscal year.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
