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Meredith Corporation, publisher of Ladies’ Home Journal and Better Homes and Gardens, has created a unit designed to create video content around its magazine brands, and has hired a syndication veteran - J.R. McCabe, who has worked for Paramount and Universal - to handle sales for the new unit, writes Mediapost. However, the company says it has no specific plans for the unit at this time.
Meredith Video Solutions will function as part of Meredith’s broadcasting division; some possible uses for the new unit could include exploring opportunities in syndication (Meredith has a built-in platform for this with the 14 television stations it owns), bulking up video offerings on its magazine websites, and developing content for video-on-demand platforms. This will give advertisers more ad inventory to choose from, and will give Meredith more things to sell against, according to Meredith spokesman Art Slusark.
The company’s interactive division saw an increase of 80 percent in year-over-year revenues for the first six months of the current fiscal year.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
