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The online edition of the Wall Street Journal intends to add new personalization features and make its site easier to use, as it did a soft launch Saturday of its first redesign of its home page since 2002, writes B2B.
The redesign introduces My Online Journal, which lets subscribers receive personalized news in a full-page format and add up to 10 columnists, companies and industries to their homepage. Previously, personalized news was limited to a scrolling box on the right side of the page and only five personalized options.
“We want to provide readers with a very clean and fast way to get to information, whether they trust our judgment, their own judgment or a combination of both,” said the managing editor of WSJ.com, Bill Grueskin. He added, “Increased usage should mean more ad revenue.”
WSJ.com will reveal more new personalization and search features over the coming weeks.
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