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AOL today launched In2TV, one of the web’s largest free video services, offering vintage shows and short clips supported by online advertising, reports Reuters (via MarketingVox). At launch, the site’s four advertisers are Intel, Kia Motors, Kraft Foods and Hershey. In2TV will feature thousands of shows from sibling Warner Bros., which owns the rights to shows such as “Welcome Back Kotter,” “Kung Fu” and “Eight Is Enough.”
“It’s from the strength of the online advertising market that we can bring free on demand (videos),” Kevin Conroy, executive vice-president of AOL Media Networks, is quoted as having said. AOL sold out its initial forecasts for the amount of advertising inventory on In2TV, which it has now expanded, Conroy said.
AOL, Time Warner’s online division has in the past year revamped itself into a free online portal relying heavily on on-demand video to challenge Microsoft, Google, Yahoo and Apple. AOL plans to expand In2TV to include paid downloads as well as a subscription service.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
