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Nearly 70 percent of active home internet users now use a broadband connection according to a new study by Nielsen/NetRatings, AdAge writes. Last year, broadband penetration grew 13 percent, which means that 95.5 million homes, or 68 percent of home internet users, use broadband. And that is changing how consumers use - as well as what they expect of - the internet.
First, they’re spending more hours on their computers: 30.5 hours per month today compared to 25.5 hours per month two years ago. The internet has become an extension of the PC rather than something you have to set aside a time to use, said Jon Gibs, senior director of media for Nielsen/NetRatings.
Increased penetration has also spurred the growth of existing and new sites that support streaming media. For example, MSN Video brought in 44 percent more visitors this February than last, and iFilm’s audience increased by 102 percent over last year. Yahoo’s video search traffic increased 148 percent.
According to the report, video is a must for news sites. Broadband has also encouraged more users to subscribe to RSS feeds. That’s because, since broadband users are more likely to sit down at the computer several times a day, they are likely to want services that provide them with updates and news alerts.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
