»
GM is asking viewers of last night’s The Apprentice to create and submit a 30-second spot for its Tahoe truck, AgAge writes. Last night GM’s Chevrolet 2007 Tahoe appeared on NBC’s reality show, with contestants tasked with creating an entertaining three-hour training event for 25 Chevrolet dealers; now, visitors to chevyapprentice.com can win trips and cash for creating the winning spot for the Tahoe.
Chevrolet spent $13.8 million in measured media for the Tahoe in 2005, according to TNS Media Intelligence, and is expected to increase Tahoe spending significantly this year. The launch of the new Tahoe, planned by ad agency Campbell-Ewald, took place with onsite and TV efforts during New Year’s Eve in Times Square.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
