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Microsoft today announced that it has begun testing online display advertisements across Microsoft Office Live, Windows Live Mail and MSN Spaces, including ads from global companies Coca-Cola Brazil, JCPenney and Monster Worldwide, MarketingVox reports. “With ad-supported software opportunities, we’re able to offer great services at low or no cost for our consumers and a vast ecosystem for advertisers,” said Joanne Bradford, corporate vice-president for Global Sales and Marketing at Microsoft, in a statement.
Microsoft’s Windows Live projects intend to provide consumers with a wide array of free and low-cost online services, such as web hosting, email and web services, CNET writes.
Some 20 global marketers are participating in the initial ad tests, which will help determine which ad offerings provide the best return on investment for marketers while adding value to the consumer experience, Microsoft said.
Office Live display ads are initially being tested in the U.S. (the ClickZ blog offered a peek) and immediately sold out of their available openings for beta advertisers, Microsoft said.
Windows Live display ads are being tested in MSN Spaces in Australia and Italy, and Windows Live Mail display ads are being tested in various markets, including Australia, Brazil, Canada, China, France, Germany, Italy, Spain, the U.K. and the U.S.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
