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During its board meeting last week, the Audit Bureau of Circulations approved a rapid circulation reporting service, called ABC Rapid Report, Mediaweek writes.
With the new online reporting service, subscription, single-copy sales, circulation, and total paid information will be available as soon as four weeks following the magazine’s on-sale date. ABC member titles may begin using the free, optional service for its July-dated issues. Over 35 individual titles are still beta-testing the service.
“Magazine publishers enthusiastically support this new ABC initiative,” said David Leckey, executive vice president of consumer marketing at American Media Inc. “While print remains the most engaging of media, we recognize that advertisers have other choices. ABC’s Rapid Report service will allow us to be more responsive to market demands, provide greater accountability to our advertisers, and demonstrate the superb value of print media.”
The agency also approved a new agent compliance program to assess business practices like record keeping and transaction processing.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
