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Hoping to get a head start in upcoming negotiations with organizations representing actors, the Joint Policy Committee of the American Association of Advertising Agencies and Association of National Advertisers is looking for a consultant to help the sides come up with a new system for compensating actors used in integrated campaigns, writes Adweek (via MarketingVox). With the creation of new media, talent has collected fees for various media for which an ad is repurposed, resulting in additional costs for advertisers and administrative problems for those managing talent payments.
“We need a new, equitable approach to talent payment–one that recognizes that consumers are viewing commercials on cell phones and iPods, and advertisers are using digital editing to customize messages for very narrow audiences,” Douglas J. Wood, lead negotiator for the advertisers, said in a statement announcing the request for qualifications (pdf).
In turn, talent unions have been concerned over being left out of discussions about brand integration/product placement in programming, a practice growing in popularity, AdAge adds.
The Joint Policy Committee represents the advertising industry in negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) in connection with new contracts governing the employment of actors in television and radio commercials.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
