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“More people want our products today than wanted them yesterday; this is hardly the profile of a dying industry,” writes McClatchy CEO Gary Pruitt in the online edition of the Wall Street Journal today. McClatchy points out the fact that 54 percent of adults read newspapers, while nearly 60 percent do on Sundays.
He acknowledged the fact that subscriptions and ad revenues are dropping - but he adds that in each of the communities in which newspapers compete, most papers have the largest news staff, the largest sales force, the biggest audience, and the greatest share of advertising in its market. “Whether it’s on the internet or off the presses, we are capturing that business,” he writes.
Add the unduplicated reach of newspaper websites, and far from shrinking, audiences are growing steadily. Predictions of the demise of newspapers have circulated for as long as newspapers have existed (just over 400 years). “Speaking as someone whose company is writing a $6.5 billion check to triple its newspaper holdings, I beg to differ.”
Knight Ridder on Monday accepted McClatchy’s offer to acquire the company for $4.5 billion. McClatchy is also taking on $2 billion in debt.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
