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Marketers spent 4.2 percent more in 2005 than in 2004, with the top 10 U.S. advertisers spending $17 billion across a range of media, with the internet, Spanish-language TV and cable TV showing the most growth, and national newspapers and network TV seeing the greatest declines, according to Nielsen Media Research, reports AdAge (via MarketingVox). Internet ad spending (excluding paid-search, sponsorships and barters) increased 23 percent year over year.
Spanish-language TV rose 16.9 percent, and cable was up 11 percent. AdAge points out that the Nielsen numbers tend to be rosier than those released by TNS Media Intelligence earlier in the month.
Media agency number crunchers and Wall Street analysts said they take both organizations’ ad spend figures with a pinch of salt.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
