»
Ad pages and revenue for weekend supplements are up and newcomers are launching new publications to take advantage of an outlet that they view as having untapped potential to reach media-saturated consumers, MediaPost reports.
Companies are realizing that magazine supplements can deliver big numbers for national marketers. Media buyers say that major benefits include reach and the different mindset readers have on the weekend when more time is taken with the publications. People also tend to read supplements on the day the newspaper is printed, making supplements a popular vehicle for direct response ads.
Ad pages for Parade, USA Weekend, New York Times Magazine, Life, American Profile, and Los Angeles Times Magazine were up a collective nine percent in 2005 compared to 2004, according to PIB. At the same time, pages for the overall, traditional consumer magazine category showed only a slight 0.5 percent rise.
For the first two months of this year, ad pages in the supplement category are up even higher, reporting a 14.6 percent increase over the same period in 2005; in the overall consumer magazine category, pages were up 0.3 percent.
The category also showed an impressive increase in advertising revenue, reporting a 13.7 percent gain in 2005 compared to the previous year. Among traditional titles, the increase was 7.2 percent.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
