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Microsoft has launched its $500 million campaign for its new People Ready business vision, which positions the brand as delivering tools and technology to help empower people, with eight-page color inserts in the Wall Street Journal and New York Times, Brandweek reports. Two-page spreads for the new campaign will follow.
Broadcast ads premiere with a 60-second TV spot airing next Thursday during the NCAA tournament. McCann Worldgroup in San Francisco who heads up the Microsoft account is also working with Dish and TiVo on special ad inserts to tout the new vision. Five other TV executions will follow.
Print ads will appear in April magazines and out-of-home will spread the word in U.S. airports. Online executions will appear on news sites like CNN and blog-related efforts as well as streaming video to mobile devices are on the way.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
