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NBC will release 10, 2-minute webisodes of The Office on its website, NBC.com, this summer - the first time the network has created video programs exclusively for the web, according to Mediapost.
The Office has averaged a 4.5 rating in adults 18-49 since moving to Thursday nights at 9:30 in January, and has twice in recent weeks scored NBC’s top telecast of the week among adults 18-34.
The show averaged only a 2.5 among viewers 18-49 last year, but began to revive this year thanks to its lead-in, My Name is Earl. The Office is also the program that shows the most improvement - 5 percent - when Nielsen’s DVR playback data is added in.
The network has been experimenting with different online content strategies such as offering ad-supported short skits from Saturday Night Live and Late Night with Conan O’Brien free on its sites, as well as selling and giving away episodes of shows on iTunes.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
