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Early figures from CBS SportsLine’s free, live video streaming of the opening round of the NCAA Men’s Basketball Tournament on Thursday show that the online coverage is already approaching records, keeping in tune with CBS executives’ claims that the event will be the biggest live coverage in the internet’s history, writes Mediaweek.
Officials reported that streams peaked Thursday afternoon at 268,000 simultaneous streams, which smothers the previous record of 175,000 concurrent streams during AOL’s coverage of Live 8 concerts last summer.
Total streams, as of 5:30 p.m. Thursday, reached 1.2 million. CBS officials predict that total online audience for March Madness will exceed Live 8’s record of five million.
March Madness also sets records in advertising spending on network TV.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
