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Clear Channel Radio today announced it will encode broadcasts from its Houston radio stations for the upcoming test of The Media Audit/ Ipsos electronic-measurement system. Clear Channel Radio joins CBS Radio, Cox Radio and Radio One in supporting The Media Audit/Ipsos test.
Last week, Clear Channel narrowed from 7 to 3 candidates its search for a new electronic radio audience measurement system. Media Audit/Ipsos, which uses a smart cellphone-based technology for its measurement system, is one of the three finalists.
“Creating a reliable, consistent solution takes more than technology and field tests and accreditation - it takes maturity and professionalism and the ability to understand the issues of all the players involved,” said John Hogan, president and CEO of Clear Channel Radio. “We have experienced nothing but maturity, professionalism, true understanding and assistance from The MediaAudit/Ipsos since the RFP process began.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
