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DoubleClick today announced that it has agreed to acquire Falk eSolutions, a global provider of online advertising delivery and marketing management solutions, based in Germany. The transaction is expected to close this month. The acquisition, rumored last week, will significantly extend DoubleClick’s reach into Europe, expanding its global presence and localization capabilities, according to the company.
Falk’s corporate brand and its AdSolution ad management platform will be migrated over time, with DoubleClick’s DART solution remaining the ad management platform of the combined company. AdPepper, one of the largest Falk customers, is among the first to commit to the migration, MarketingVox reports.
The combined companies’ European headcount will nearly double, with a global development team in St. Petersburg and offices in Dusseldorf and Amsterdam. DoubleClick will thus have engineering hubs in North America, Europe and Asia. It will also have broad agency and publisher coverage in key global markets.
“Combined with DoubleClick’s seasoned industry experience, scalability, and global presence, together we will be able to offer clients a feature-rich solution which can enable them to increase ROI on their digital advertising investments,” said David Rosenblatt, CEO of DoubleClick. “The acquisition will complement DoubleClick’s strong focus in digital advertising…and our ongoing investment in search, optimization and rich media.”
Upon closing of the acquisition, Thomas Falk, CEO of Falk, will become president of DoubleClick EMEA and will report to the president of DoubleClick International, Ben Regensburger. Joe Apprendi, CEO of Falk North America, will remain to help Falk customers make the transition to DoubleClick.
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