»
The Newspaper Association of America has launched a $50 million ad campaign - which broke today, with retro-looking ads running in 700 daily newspapers and in trade magazines, as well as online versions (which are somewhat intrusive and distracting) - with the tagline, “Newspaper advertising, a destination, not a distraction,” reports the New York Daily News (via MarketingVox). Confronted with declining circulation and market share, the NAA’s effort intends promote newspapers to advertisers.
“This ad campaign makes the case for reappraisal of newspaper media in the print and online world,” said NAA president John Sturm in a statement. The campaign is based on research by the NAA, which found that 52 percent of consumers say newspapers are where they go to check out ads - five times more than any other medium.
One ad asks, “What made freedom of the press so important to the founders?” The answer: “Maybe it was the coupons.” Another asks, “What kind of person is just as interested in jewelry ads as political news?” The answer: “Somebody with an anniversary next week.”
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
