»
Research released by NBC Universal shows that households without digital video recorders (DVRs) skip more TV commercials than those that use DVRs, writes AdAge. According to the analysis of the Nielsen Media Research data by Alan Wurtzel, president of NBC Universal TV Research and Media Development, the drop in TV ad effectiveness in homes with DVRs is less than 3 percent, while non-DVR households had a drop of 7 percent.
Television viewers’ use of TV remote devices to avoid commercials by changing channels and muting is the main reason for the drop in ad effectiveness in non-DVR households, writes Mediapost.
While DVRs allow users to easily pass by TV ads, they have increased TV viewing by 12 percent. NBC Universal estimates that 10 percent of American households have a DVR, a number expected to grow to 35 percent by 2009-10.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
