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Research released by NBC Universal shows that households without digital video recorders (DVRs) skip more TV commercials than those that use DVRs, writes AdAge. According to the analysis of the Nielsen Media Research data by Alan Wurtzel, president of NBC Universal TV Research and Media Development, the drop in TV ad effectiveness in homes with DVRs is less than 3 percent, while non-DVR households had a drop of 7 percent.
Television viewers’ use of TV remote devices to avoid commercials by changing channels and muting is the main reason for the drop in ad effectiveness in non-DVR households, writes Mediapost.
While DVRs allow users to easily pass by TV ads, they have increased TV viewing by 12 percent. NBC Universal estimates that 10 percent of American households have a DVR, a number expected to grow to 35 percent by 2009-10.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
