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March 21st, 2006

Execs: TV and Web Will Soon Merge

Internet companies will grow to rely on TV networks to provide online content, according to Yahoo EVP Greg Coleman, speaking at an Advertising Research Foundation panel in New York, writes Mediapost (via MarketingVox). The nets “have the content,” he said, so “the answer is going to be partnerships.” Clark Kokich, president of Avenue A/Razorfish Worldwide Kokich, boldly predicted, “In three years, the content offered by these companies (online and TV) will be virtually identical.”

Related topics: Planning, Signs of What's to Come, Integrated/Cross-Media/Convergence, Buying, Interactive, Television...    email this    permanent link

Radio Measurement Scramble Heats Up

Media agencies OMD and PHD have signed on to receive radio ratings results from Arbitron’s PPM, Arbitron has announced. While several media and ad agencies have signed on, only two broadcasters have committed to using the portable people meter service.

Related topics: Planning, Feature, Measurement/Analytics, Buying, Agencies, Radio...    email this    permanent link

Benchmark Survey: Email Earns Highest ROI

Marketers use a wide variety of techniques to improve response in their retention and acquisition email programs, with varying results, according to a MarketingProfs survey, the results of which are analyzed (premium article) by Return Path, which also offers recommendations, MarketingVox reports. Among respondents who measure their campaigns, 40 percent say email earns the highest ROI, followed by search (28 percent) and direct mail (18 percent). Revenue per campaign is the most-utilized email-marketing success metric, used by 39.8 percent; file size is a close second with 38.3 percent keeping tabs; and revenue per email third at 25.8 percent. Some 35 percent do not set clear success metrics.

Related topics: Planning, Research, Feature, Measurement/Analytics, List Marketing, Interactive, Email, Direct...    email this    permanent link

‘The Simpsons’ Extends Its Run Yet Again

Fox has okayed two more seasons of The Simpsons and another season of King of the Hill, reports the Hollywood Reporter (via the Akron Beacon Journal). The deal with Simpsons producers 20th Century Fox TV and Gracie Films will mark the series’ 18th and 19th season, and will include a landmark 400th episode.

Related topics: Youth, Feature, Planning, Demographics, Buying, Television...    email this    permanent link

Newspaper Staff to Buy 12 McClatchy Papers

Union representatives announced yesterday that workers from the 12 newspapers formerly under Knight Ridder and currently being sold by McClatchy Co. are continuing efforts to acquire the papers, writes Yahoo News.

Related topics: Planning, Signs of What's to Come, Newspapers, Media Department, Acquisitions/Biz Buzz, Buying, Print...    email this    permanent link

Outdoor Ad Spending Up 8 Percent

According to final estimations issued yesterday by the Outdoor Advertising Association of America, outdoor ad spending rose 8 percent last year, making it one of the fastest growing media sectors in 2005, Mediapost writes.

Related topics: Real Estate, Research, Planning, Media Department, Measurement/Analytics, Outdoor...    email this    permanent link

CW Signs Six New Affiliates

The CW has signed affiliation deals with six more affiliates today, giving the new network distribution in nearly 68% of the country, Broadcasting & Cable reports. Cascade Broadcasting’s WB affiliate KWBA in Tucson, Ariz., is the largest new market. Other deals include WZRB Columbia, S.C. and WRBJ in Jackson, Miss., both Roberts Broadcasting owned stations, and Gray Television stations KWTX Waco, Tex., KBTX Bryan, Tex., and WTVY Dothan, Ala.

Related topics: TV Network, Planning, Media Department, Buying, Television...    email this    permanent link

VW’s Will Sport Sirius Radios

Volkswagen of America and Sirius Satellite Radio announced that the Volkswagen vehicles sold in the U.S. beginning in 2007 through 2012 will feature Sirius as the sole satellite radio provider, Radio Ink writes. Volkswagen will include Sirius receivers in 80 percent of its cars and will offer three months of free service.

Related topics: Packaged Goods, Demographics, Buying, Business-to-Business, Radio...    email this    permanent link

ESPN, NFL Network to Hold First April Upfront

To grab media buyers’ attention before money is allocated to mainstream networks, ESPN/ABC Sports and the NFL Network each plan to hold their first April ad sales upfront presentations, on April 5 and April 26 respectively, writes Mediaweek.

Related topics: Promotions, TV Cable, TV Network, TV Upfront, Planning, Media Department, Business-to-Business, Buying, Integrated/Cross-Media/Convergence, Television...    email this    permanent link

Mokrynskidirect Forms Alliance with STG Media Corp.

Mokrynskidirect has allied with STG Media Corp., a print media research, planning and buying agency, to offer a new space advertising placement service geared toward driving online customer acquisition for catalogers, DM News writes. For catalogers, the internet has gone from being simply an order-entry platform to a way to gain new customers. Mokrynskidirect believes that space ads in targeted publications will drive traffic online and deliver measurable incremental sales.

Related topics: List Marketing, Media Department, Planning, Co-op Marketing, Buying, Direct, Interactive, Agencies, Print...    email this    permanent link
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March 21st, 2006

Media Buyers Shun Social Networking Sites for Major Clients

[Note: This story reflects a correction that Mediapost ran this morning about its original story.]

Media buyers and their major clients avoid social networking sites because - though user-generated sites might be appealing - there is too great a risk involved when it comes to a possible unwelcome connection between racy or offensive content and the ads running adjacent to it, according to Mediapost.

Related topics: Packaged Goods, Planning, Youth, Feature, Media Department, Demographics, Buying, Campaigns of Note, Creative Issues, Interactive...    email this    permanent link

NBC’s Reilly Pushes Upfront Early

Trying to appeal to advertisers disappointed by the network’s fourth-place ratings, NBC Entertainment president Kevin Reilly made sure he was the first to provide advertisers with a glimpse of next season’s slate, TV Week writes.

Related topics: Promotions, TV Network, TV Upfront, PR, Planning, Buying, Campaigns of Note, Media Department, Television...    email this    permanent link

‘Post’s’ Bradlee Speaks up about Newspapers

On March 30, Ben Bradlee - who ran The Washington Post newsroom from 1965 to 1991 and still has an office - and his son Quinn will leave for the South Pacific on a voyage about which he will write a first-person piece for The New Yorker, reports Editor & Publisher.

Related topics: Opinion, Planning, Newspapers, Media Department, Integrated/Cross-Media/Convergence, Print...    email this    permanent link

P&G Defends Self, Attacks Pfizer

Procter & Gamble filed a countersuit Friday in response to a lawsuit by corporate giant Pfizer imposed two weeks ago that accused P&G of creating misleading and false ads, Brandweek reports.

Related topics: Promotions, Sales/Repping, PR, Packaged Goods, Branding, Media Department, Television...    email this    permanent link

CBS Sportsline’s MMOD Failing to Beat AOL’s Live 8

Depending upon which metrics are used, March Madness on Demand - CBS Sportsline’s free live video streaming of the NCAA basketball tournament - has set records, but has fallen short of executives’ expectations that the event would surpass records set by AOL’s online audience for Live 8, Mediaweek writes.

Related topics: Men, Planning, TV Network, Media Department, Integrated/Cross-Media/Convergence, Interactive, Demographics, Television...    email this    permanent link

Branded Samples: Newest Form of Salon Ads

Ambient Planet is giving advertisers who target women a new way to reach their target market by offering nail salon clients branded samples that include emery boards sporting four-color ads, writes Media Life.

Related topics: Planning, Promotions, Women, Packaged Goods, Media Department, Branding, Buying, Demographics, Outdoor...    email this    permanent link
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