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Ambient Planet is giving advertisers who target women a new way to reach their target market by offering nail salon clients branded samples that include emery boards sporting four-color ads, writes Media Life.
Emery board giveaways are the latest element in beauty salon advertising, since its launch three years ago, according to sales manager Linda Bueno. The branded emery boards usually accompany a poster program.
Salon advertising is used as an element of mixed media campaigns and allows marketers to target specific groups around seasons or events like weddings or proms. Other forms of salon advertising include branded aprons for technicians and clients, t-shirts, manicure mats, nail decals, and free samples.
BBC America will distribute 250,000 branded emery boards to over 5,000 salons this month as part of its campaign for its program Footballers Wive$.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
