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Depending upon which metrics are used, March Madness on Demand - CBS Sportsline’s free live video streaming of the NCAA basketball tournament - has set records, but has fallen short of executives’ expectations that the event would surpass records set by AOL’s online audience for Live 8, Mediaweek writes.
During the first four days of the tournament, a recorded 4 million visitors watched a total 14 million video streams of the first 48 games on MMOD. However, the visitors are not representative of a unique audience figure. So far, a total 1.15 million individual users have registered for MMOD.
The numbers do not compete with AOL’s coverage of the Live 8 concert series last summer, which drew a unique audience of 5 million users in a 10-hour period. MMOD hit an audience peak Thursday at 268,000, but fell short of Yahoo’s streaming of the Space Shuttle Discovery Launch, which drew 335,000 million simultaneous viewers.
CBS has several more days of NCAA coverage to meet executives’ and analysts’ claims that MMOD would be the biggest event in the history of the web, a feat difficult to quantify.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
