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Newspaper Staff to Buy 12 McClatchy Papers

Union representatives announced yesterday that workers from the 12 newspapers formerly under Knight Ridder and currently being sold by McClatchy Co. are continuing efforts to acquire the papers, writes Yahoo News.

McClatchy is selling the papers to help finance the $4.5 billion deal it settled with Knight Ridder Inc. earlier this month.

Union representatives from the papers said workers had an “unprecedented opportunity to have a direct voice” in the outcome of the sale by creating an employee-owned company through joining with buyout firm The Yucaipa Companies.

“Employee-ownership offers us a chance to create a place where employees want to work and invest,” said the Newspaper Guild-CWA’s statement adopted during a meeting on March 18.

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Clear Channel Radio Names Humberto Luna Morning Show Host

Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…

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Dunkin’ Donuts Bows $100MM “You Kin’ Do It!” Campaign

Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”

The “You Kin’ Do It” national campaign broke with three television spots airing during…

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Local TV Stations to Beam Content to Phones, Cars

What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…

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Nearly 25% of Americans Watch Video on Mobile Phones

Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…

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Super Bowl Advertisers Expected to Integrate Campaigns around Big Game

Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.

Calkins, co-leader of…

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Meredith Zaps ‘Country Home,’ Cuts 250

The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.

The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…

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