»
According to figures released recently by the Outdoor Advertising Association, out-of-home advertising rose 8.9 percent in June.
The outdoor industry continues to be a popular alternative for advertisers and has grown year-to-date 8.2 percent to $35 billion, Mediaweek reports.
The OAAA’s figures are based on member company affidavits, media projections and data from accountants Miller, Kaplan, Arase & Co.
The increase was helped along by entertainment advertising, including movie and TV promotions, and heavy competition between telecommunications providers, writes MediaPost. “Brands are investing more heavily than we anticipated. We’re starting to see an acceleration in ad dollars moving from other traditional media to out-of-home,” Stephen Freitas, CMO for the OAAA is quoted as saying.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
