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Procter & Gamble filed a countersuit Friday in response to a lawsuit by corporate giant Pfizer imposed two weeks ago that accused P&G of creating misleading and false ads, Brandweek reports.
The P&G countersuit claims Pfizer waged a “campaign of disinformation” against the mouthwash Crest Pro-Health - a competitor to Listerine - by sending sales staff to give “false and misleading comparative advertising” to dental professionals. P&G wants the Pfizer suit dismissed and three times what Pfizer made in sales from its marketing campaign.
The Pfizer suit accuses P&G of misleading consumers when it claimed that “four out of five dentists would recommend” Crest Pro-Health. “P&G cannot and does not claim that it has the required substantiation for an affirmative statement that dentists actually recommend Crest Pro Health,” said Pfizer in court documents.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
