»
In a long-anticipated move, Adware pioneer Claria announced Tuesday that by June it would leave that business much maligned by online publishers, consumer groups and privacy advocate, reports the Associated Press (via MarketingVox). Claria said last summer that it would be focusing on new personalization services, and now says it has hired Deutsche Bank Securities to help sell its adware assets.
Claria, originally called Gator, said it would require any buyer of its adware assets to adhere to standards outlined by Truste and other privacy groups.
Claria said in the past year it has “focused strategically on developing a next generation platform designed to provide consumers with a highly personalized internet experience,” and that it “will unveil major partnerships around this new technology and launch the beta version of PersonalWeb, the first consumer application using this platform.”
PersonalWeb automatically generates “personalized web portals” based on the user’s online behavior; someone who has checked sports scores might get a page showing items from ESPN, along with targeted ads from BehaviorLink, Claria’s ad network.
The last time Claria publicly disclosed the number of its subscribers, at the end of 2004, the number stood at around 40 million, Mediapost reports.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
