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According to forecasts made in eMarketer’s new report, “Search Engine Marketing: Players and Problems,” Google’s success continues as it represents 57 percent of all U.S. spending on paid search engine advertising, earning the an estimated gross revenue of $9.3 billion this year and $11.8 billion next year, B2B reports.
However, the threat of click fraud, privacy concerns and the difficulty of creating and maintaining campaigns challenge Google’s strong growth. “Concerns about click fraud and privacy are two sticking points that will potentially chip away at, if not halt, the growth of search engine marketing,” said author of the report David Hallerman, eMarketer senior analyst. “All is not rosy in the search business.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
