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According to those familiar with the agreement, Verizon Communications Inc. will pay CBS Corp. 50 cents per subscriber - a rate comparable to what cable operators pay for cable channels - for the right to run its programming on Verizon’s home TV service, a move CBS hopes will pressure cable operators to sign its TV stations, The Wall Street Journal writes [subscription].
“With each subscriber that Verizon [adds], CBS will directly benefit,” said CBS Chief Executive Leslie Moonves in a statement. He recently said that subscriber fees could mean hundreds of millions of dollars for the company as marketers shift more ad dollars from TV to the internet.
Analysts question how much leverage CBS will gain from its strategy to capitalize on the heightened competition between telecommunications companies and cable operators to deliver TV to people’s homes.
“It remains unclear to us that stations will be able to bring sufficient leverage to bear” on bigger cable operators like Comcast Corp., said Jessica Reif Cohen, a media analyst at Merrill Lynch.
The agreement with Verizon is CBS’s largest such agreement, Reuters writes.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
