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In preparation for talks with major agencies and advertisers during the 2006-2007 upfront buying season, The Weather Channel - the only TV outlet that acknowledges buying so-called minute-by-minute ratings from Nielsen Media Research - has released new data purporting its viewers are more apt to be engaged with TV commercials, Mediapost reports.
The data shows that in January, TWC viewers stayed tuned in during commercial breaks 97 percent of the time - an index that covers total-day ratings for the month among the network’s targeted adults 25-54. The minute-by-minute performance is part of TWC’s upfront push to demonstrate its superior advertising effectiveness over other networks.
Mike Shaw, president of sales and marketing at ABC, said the issue of minute-by-minute data is “a two-way street,” and that if advertisers want to use minute-by-minute ratings, they must create more compelling ads, including in HD, to hinder viewer exodus during breaks. “They better start coming up with some better creative,” he added.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
