The CW-My Network TV race to sign affiliates continues: as soon as the CW announces a new list, My Network TV does the same, and this week is no exception. Tuesday’s announcement that the CW had signed six more affiliates was followed on Wednesday by an announcement from My Network TV that it has signed 12, bumping the network up to 64 - including 21 of the 30 largest markets - and 55 percent of the country, Mediaweek writes.
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During a Bear Sterns conference call yesterday, Media Audit and Ipsos - the partners proposing to use software installed on smart cell phones to measure radio audiences - told Wall Street analysts they are ready to quickly roll out their service at a price that would be “very competitive” with Arbitron’s portable people meter service proposition, Mediaweek reports.
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New York Times Co. newspapers’ online ad revenues, including those for the New York Times, Boston Globe, and Sarasota Herald-Tribune, surged in February - up 23 percent from a year ago - though overall ad revenue was all but flat, reports Mediapost (via MarketingVox). About.com’s February ad revenue also soared, to $5.4 million, up 75 percent compared with February 2005.
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Mercury Media - one of the nation’s largest independent media buying agencies serving the direct response television advertising industry - announced yesterday that it has partnered with Eos Partners - a New York-based private equity firm - to complete its recapitalization. The move will provide the company with capital to support its growth strategy.
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Allstate has replaced Nokia as the title sponsor of the Sugar Bowl and all Bowl Championship Series games to be televised on Fox over the next four years - including the 2008 BCS championship game from the Allstate Sugar Bowl, writes Mediaweek.
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As marketers continue to increase online spending, they are expanding past the common search marketing and experimenting more with several online tactics that have generated leads effectively, according to a panel discussion held Wednesday at BtoB’s NetMarketing Breakfast, reports BtoB.
Cumulus Media announced its plans to participate in the upcoming field test of Media Audit/Ipsos’ electronic ratings measurement system by encoding broadcasts from its radio stations in Houston, Radio Ink writes.
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Advertisers will be spending significantly less on television and increasingly more on online advertising in the next couple of years, according to a poll of major advertisers by Forrester and the Association of National Advertisers, writes ClickZ (via MarketingVox). Some 78 percent of the surveyed marketers said the effectiveness of their TV advertising has diminished in the last two years. Some 80 percent said they would instead invest more in web advertising, and 68 percent pointed to search marketing specifically.
QVC - the country’s largest TV retailer, offering face time in 87 million homes - has become the newest channel publishers are using to sell magazine subscriptions, Mediaweek reports. This is the latest effort by magazines to creatively attract new readers as the cost of direct-mail campaigns climbs and newsstands become more crowded.
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A new study published in the Journal of Adolescent Health suggests that film, TV, music and magazines have at least as much influence on teen sexual behavior as religion, parents and peers, according to The Guardian.
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CBS’s content will soon be seen in more than 1,300 grocery stores, thanks to a content partnership with SignStorey, a provider of in-store media networks, Mediaweek writes. CBS will provide branded content from CBS Entertainment, CBS News, CBS Sports, CBS Paramount Television and King World.
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Atlanta-based Home Depot continues to target a wealthier audience, with its newest catalog, Outdoor Living, writes Multichannel Merchant.
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The City and Regional Magazine Association announced the 66 finalists chosen from more than 850 entries in the 21st Annual National City and Regional Magazine Association’s annual awards contest. Award recipients will be announced at the CRMA 30th Annual Conference June 17-19, 2006.
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SportsNet New York announced Wednesday that it has signed an agreement with Verizon - which lands the network a slot on the telco’s FiOS TV service on channel 67 beginning March 30, just in time for the New York Met’s April 3 home opener, reports Mediaweek.
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