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CBS’s content will soon be seen in more than 1,300 grocery stores, thanks to a content partnership with SignStorey, a provider of in-store media networks, Mediaweek writes. CBS will provide branded content from CBS Entertainment, CBS News, CBS Sports, CBS Paramount Television and King World.
SignStorey launched a year ago with 42-inch plasma screens placed in stores such as Albertsons, Shaw’s, Jewel, Acme, Pathmark and PriceChopper. The stores reach more than 11 million shoppers in markets such as Boston, New York, Philadelphia, Chicago, LA, San Francisco and Dallas. Advertisers’ content is placed in an 8- to 10-minute loop.
CBS has experimented with untraditional out-of-home media in recent years, orchestrating campaigns on water coolers and transit advertising. It also provides branded content for American Airlines and Royal Caribbean Cruise lines.
This represents the first of its kind network partnership in which branded original content will be supplied to SignStorey’s digital screens, according to the company.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
