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Atlanta-based Home Depot continues to target a wealthier audience, with its newest catalog, Outdoor Living, writes Multichannel Merchant.
The 200-page Outdoor Living, which launched earlier this month, features Home Depot’s name on the front cover and targets consumers earning a minimum income of $75,000. The items featured in Outdoor Living are sold in Home Depot stores and on its website.
The new catalog differs from the two titles Home Depot launched fall 2005 - lighting catalog Paces Trading Co. and furniture catalog 10 Crescent Lane, which target consumers with over $225,000 in annual income. Neither catalog featured Home Depot’s name on the cover nor products available in Home Depot stores or on HomeDepot.com.
Home Depot split with former agency of record DDB Worldwide last month, and was seeking a new direct marketing and interactive business agency.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
