»
The CW-My Network TV race to sign affiliates continues: as soon as the CW announces a new list, My Network TV does the same, and this week is no exception. Tuesday’s announcement that the CW had signed six more affiliates was followed on Wednesday by an announcement from My Network TV that it has signed 12, bumping the network up to 64 - including 21 of the 30 largest markets - and 55 percent of the country, Mediaweek writes.
The new additions include WDWB - Granite Broadcasting’s WB in Detroit, the 11th largest TV market in the U.S. - and XUPN - Bay City Television’s UPN San Diego affiliate, the 26th biggest TV market.
Other new affiliates are: WACY, in Green Bay-Appleton; WBGT in Rochester; WISE-DT in Ft. Wayne; KAME in Reno; KTOV in Corpus Christi; WCBI-DT in Columbus-Tupelo-West Point, Mississippi; KBJR-DT in Duluth-Superior; NOSA-DT in Odessa-Midland, Texas; WJKP in Elmira; and KKRA in Rapid City. The TV markets range from the 69th largest to the 177th largest.
As of Tuesday, the CW was claiming to have coverage in 68 percent of the market.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
