»
sponsor
March 24th, 2006

Spitzer Sues Gratis for Selling Email Addresses

New York Attorney General Eliot Spitzer sued Gratis Internet Thursday for selling - despite a promise of confidentiality - email addresses obtained from millions of consumers, in what may be the largest deliberate breach of internet privacy yet, reports the Associated Press (via MarketingVox). Consumers thought they were registering to see a site offering free iPods or DVD movies and videogames, Spitzer spokesman Brad Maione said. On sign-up pages, Gratis promised it “does not…sell/rent e-mails.”

Related topics: Media Department, Planning, Regulatory, List Marketing, Email, Interactive, Buying, Direct...    email this    permanent link

Google Seeks Wi-Fi Ad Targeting Patent

The U.S. Patent and Trademark Office last week published a patent application (No. 20060059044) by Google engineers for targeting advertising based, in part, on the location of a wireless access point (WAP) to which a user connects to access the internet, reports ClickZ (via MarketingVox). Other factors for serving ads include the behavioral profile of the WAP’s users and the WAP owner’s vertical market.

Related topics: Planning, Search Engine Marketing, Signs of What's to Come, Text Ads, New Tech, Media Department, Behavioral Marketing, Buying, Demographics, Interactive...    email this    permanent link

U.K.’s ‘The Sportsman’ Launches with 60,000 Circ.

The U.K.’s new national newspaper The Sportsman - the first national daily newspaper to appear in the U.K. in 20 years - is reporting an average daily circulation of around 60,000 copies for its first week, according to Brand Republic. Its main competition, Trinity Mirror’s Racing Post, has an ABC circulation of 75,908.

Related topics: Newspapers, Planning, Europe, Demographics, Direct, Buying, Print...    email this    permanent link

Study: 25 Percent of Searchers Bought Query-Related Item

According to comScore Networks’ new study, “Role of Search in Consumer Buying,” 25 percent of searchers purchased a product directly related to their query, writes DM News. Of those buyers, 63 percent made their purchase offline after their search activity, while 37 percent purchased online.

Related topics: Sales/Repping, Search Engine Marketing, Search Engine Optimization, Research, Media Department, Demographics, E-Commerce, Measurement/Analytics, Interactive...    email this    permanent link

eMarketer: 2006 the Year to Invest in Mobile TV Initiatives

A new report by eMarketer predicts that more than 100 million people will view paid or sponsored mobile broadcast video by the end of 2009, Mediapost reports. Only 4.2 million will watch TV on their phones this year (44.5 million will view some form of video), with an estimated 13.9 million watching broadcast TV next year (114.2 million will view video).

Related topics: Telecom, Signs of What's to Come, TV Cable, TV Network, Feature, Planning, New Tech, Buying, Interactive, Demographics, Entertainment, Media Department, Television...    email this    permanent link

‘Titan’ Gives ‘Maiden’ New Name after 80 Years

After being on the U.K. market for 80 years, Maiden Outdoor will operate under the new name Titan Outdoor Limited, given to it by its new U.S. owner Titan Outdoor - which acquired Maiden last week, Brand Republic reports.

Related topics: Media Department, Planning, Demographics, Branding, Acquisitions/Biz Buzz, Outdoor...    email this    permanent link

Billionaire Burkle Joins Union Workers to Bid for 12 McClatchy Papers

Yucaipa Cos., the investment firm controlled by Los Angeles billionaire Ron Burkle, plans to bid for the 12 Knight Ridder newspapers that were put on the block last week after being acquired by McClatchy Co., the Los Angeles Times reports. Robert Hall, hired to advise Yucaipa, wouldn’t put a dollar amount on the bid, but analysts have valued it at $1.4 billion to $2 billion.

Related topics: Signs of What's to Come, Feature, Planning, Newspapers, Acquisitions/Biz Buzz, Print...    email this    permanent link

Arbitron Defends PPM, Explains Away Ipsos

Arbitron defended its portable people meter measurement service and explained away Media Audit/Ipsos’s as being “strong on theory and weak on data” during a conference call with Bear Stearns on Thursday, Mediaweek writes. The call was intended to update the investment community on the commercial roll-out of Arbitron’s PPM audience measurement service.

Related topics: Signs of What's to Come, Women, Youth, Planning, New Tech, Buying, Measurement/Analytics, Media Department, Radio...    email this    permanent link

Advertisers Join Maxim’s Mobile Mission in May

Maxim magazine’s demographic of young males is the perfect target of mobile advertising, and Maxim is capitalizing on that with the May issue, which will include links to content and advertisements accessible to readers via their mobile phones, Mediapost writes. The content will include links to microsites where readers can learn more, see additional photos of Maxim models, and enter contests.

Related topics: New Tech, Men, Planning, Wireless, Feature, Integrated/Cross-Media/Convergence, Entertainment, Branding, Interactive, Buying, Campaigns of Note, Demographics, Print...    email this    permanent link

TV Upfront Debate: Redefining Rating Points

At this year’s TV upfront - as buyers and sellers fight for market conditions that will give them the most negotiation power - invested parties are arguing over the topic of redefining rating points, writes Media Life. The debate is over time-shifted versus minute-by-minute ratings.

Related topics: Signs of What's to Come, TV Cable, TV Upfront, Feature, Planning, Opinion, Buying, Demographics, Measurement/Analytics, Media Department, Television...    email this    permanent link
March 24th, 2006

‘O.C. Register’ Buys Quarterly, Launches Niche Mag

In the last month, OCR Magazines - a unit of Freedom Orange County Information, which publishes The Orange County Register in California - purchased a quarterly tourism magazine, and launched a niche publication for children, writes Editor & Publisher.

Related topics: Planning, Travel, Youth, Magazines, Demographics, Direct, Acquisitions/Biz Buzz, Print...    email this    permanent link

Oregon Court Rules Billboard Law Violates Free Speech Rights

In a ruling that may put some federal highway funding to the state at risk, the Oregon Supreme Court ruled yesterday that the state’s law restricting multiple billboards along highways violates free speech protections outlined in the state constitution, writes the Yakima Herald-Republic.

Related topics: Regulatory, Planning, Demographics, Defense, Outdoor...    email this    permanent link

New TVB Session: ‘Selling to Car Dealers’

The Television Bureau of Advertising’s annual marketing conference will now include a session called “Selling to the Car Dealer in a Multiplatform World” to help participants track auto dealers, writes Broadcasting Cable.

Related topics: Media Department, Planning, Integrated/Cross-Media/Convergence, Buying, Interactive, Automotive, Television...    email this    permanent link
MARKETING JOBS
advertisement